Duela is unique because of the continuous rating system it provides for all stakeholders (shopper, storehouse, merchant) involved in the
Duela purchasing process .
• Duela rates shoppers on different levels namely Platinum, Gold, Silver and Bronze. Each level provides a shopper with their own set of
benefits based on their payment behavior through fulfilment of their lay buy purchases. For instance, shoppers on the platinum level may
receive the benefit of a lower deposit and a longer payment term because of a good payment and fulfilment history.