ABOUT US
Duela is a South African developed payment gateway that processes and manages Lay-By transactions.
OUR MISSION is to provide a safe method of purchasing desired goods that may have otherwise have been out of reach, whilst encouraging a culture of financial planning, particularly in lower income groups in our country and beyond.
OUR VISION is for lay-by to become a widespread solution for consumers to free themselves from the grips of reckless, predatory, and often non compliant lenders. We’re equally passionate about helping businesses grow their revenue and customer base through simple, easy-to-use lay-by management platforms.
OUR ULTIMATE GOAL is for Duela to be a world-recognized symbol for lay-by transactions, with our logo signifying a better way to manage ones’ purchases.
duela
verb
[doo-weh-lah]
pay
origin
SETSWANA
Why Duela?

Risk free customer base
We settle the full transaction amount and take ownership of stock when the shopper pays their 25% lay-by deposit. This means lay-by sales do not affect your cashflow

Higher shopper conversion rate
Duela introduces existing and potential shoppers to a payment method that makes purchases more attainable, therefore encouraging the move from “add to cart” to “checkout”

Shopper rating system
We ensure that shoppers using Duela Pay on your platforms are capable of fulfilling their lay-by commitment by monitoring and rating their transactional behaviour on our platforms

Increased purchase amounts
Lay-by has been shown to increase the amounts that shoppers spend per shopping trip ir checkout. Our attractive fee structure leverages off these increased sales volumes